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Our Experience

Behind the Hartmeyer Ice Arena and beyond, a shopping plaza on Commercial and Sherman avenues that holds Suter’s Gold Medal Sports. It’s both a piece of history and an institution that continues to sell ice skates and hockey equipment. Just after winning Olympic Gold as part of the 1980 USA ice hockey team, East High and UW-Madison legend Bob Suter established the shop. While the store has moved a few doors down, 43 years later it still provides for generations of skaters. For the last 23 years the shop has been managed and run by Bob Suter’s second wife, Mary. She moved to Madison for work, and her boys found a community through hockey. That community led to interacting with his three sons and then Bob Suter himself. Sadly, Bob Suter died of a heart attack nearly a decade ago while at Capitol Ice Arena in Middleton, which he operated and managed.Stepping into Suter’s Gold Medal Sports is a bit like stepping into a general store or a friend’s well-stocked home. Customers are greeted at the door by Mary Suter’s lovable Australian sheep dog Ollie, and Mary Suter is typically in conversation while sharpening skates ($7 a pair) behind the large grinding machine that sits like an espresso machine at a coffee bar. While she’s sharpening, a small TV drones on in the background, a young person may be sitting having skates molded to his or her feet and another is sizing up a stick.

Brands

At Suter's Gold Medal Sports we work with many different hockey brands.

Shop Now

Shop our different categories here online! for any extra personalized profesional help come into our store any time.

Reviews

At Suter's Gold Medal Sports, we’re all about supporting the community and putting our customers first—on and off the ice. Your feedback means everything to us, and reviews help us grow and serve you better. We’re here to be more than just a shop; we want to be a trusted part of your hockey journey. Whether you're just starting out or chasing championships, we're with you every step of the way. Let us know how we're doing—we're always listening.

Skate Sharpening

Skate sharpening is crucial for maintaining and enhancing performance on the ice. It improves grip, control, and glide, leading to more efficient skating, better maneuverability, and increased stability. Sharp blades also contribute to safety by reducing the risk of slips and falls, and they help extend the lifespan of the skates by preventing damage.

ONE TIME
SHARPENING

Walk in and get your skates sharpened one time, done by a profesional.

  • Machine sharpening
  • Short wait times
  • Schedual ahead
  • Profesional sharpening

$10

Recommended

UNLIMETED MONTHLY SHARPENING PLAN

Pay per month and get your skates sharpened when ever needed.

  • Unlimeted sharpening
  • Never dull blades
  • Online schedualing
  • Profesional sharpening

$15

UNLIMETED YEARLY SHARPENING PLAN

Pay per year and get your skates sharpened when ever needed.

  • Per calandar year
  • No dull skates
  • Ready for a year of hockey
  • Fast service

$150

Get Our Service

Simply put, we do hockey equipment in a way no other hockey equipment retailer can. At Suter's Gold Medal Sports, our job is to create the environment in which kids and parents can see the product, learn about it and get fitted for it; all the while hanging out in a totally cool and nothing-but-hockey world. At Suter's Gold Medal Sports, our job is to offer you the best and easiest hockey experience online, the deepest selection at the cheapest prices and fast shipping–all while enjoying educating and helpful digital content to help you make all your important decisions online.

Our Team

Marry Suter

Store Owner

Michell Kellon

Store Manager

Rich Holland

Sales Manager and Goalie Expert

Jacks Mannon

Junior Sales Assistant

Contact Us

Address

605 N Sherman Ave, Madison, WI 53704

Phone Number

(608) 244-7370

Hockey player