Our Experience
Behind the Hartmeyer Ice Arena and beyond, a shopping plaza on Commercial and Sherman avenues that holds Suter’s Gold Medal Sports. It’s both a piece of history and an institution that continues to sell ice skates and hockey equipment. Just after winning Olympic Gold as part of the 1980 USA ice hockey team, East High and UW-Madison legend Bob Suter established the shop. While the store has moved a few doors down, 43 years later it still provides for generations of skaters. For the last 23 years the shop has been managed and run by Bob Suter’s second wife, Mary. She moved to Madison for work, and her boys found a community through hockey. That community led to interacting with his three sons and then Bob Suter himself. Sadly, Bob Suter died of a heart attack nearly a decade ago while at Capitol Ice Arena in Middleton, which he operated and managed.Stepping into Suter’s Gold Medal Sports is a bit like stepping into a general store or a friend’s well-stocked home. Customers are greeted at the door by Mary Suter’s lovable Australian sheep dog Ollie, and Mary Suter is typically in conversation while sharpening skates ($7 a pair) behind the large grinding machine that sits like an espresso machine at a coffee bar. While she’s sharpening, a small TV drones on in the background, a young person may be sitting having skates molded to his or her feet and another is sizing up a stick.
Brands
At Suter's Gold Medal Sports we work with many different hockey brands.
Shop Now
Shop our different categories here online! for any extra personalized profesional help come into our store any time.
Reviews
At Suter's Gold Medal Sports, we’re all about supporting the community and putting our customers first—on and off the ice. Your feedback means everything to us, and reviews help us grow and serve you better. We’re here to be more than just a shop; we want to be a trusted part of your hockey journey. Whether you're just starting out or chasing championships, we're with you every step of the way. Let us know how we're doing—we're always listening.
My 12U son and I went here for new full gear, the experience was incredible. Usually his dad handles equipment but it was my turn. I was so anxious about getting the wrong sizes. The staff there were INCREDIBLE and so helpful. The pricing was more than fair. What I paid here would have been more than double at the competition. This is a local family owned business that’s been established since 1980!! Shop local and support these fabulous people!! You won’t regret your experience!!!
Audrey Jones
Google Reviews
A great Midwestern skate shop! Great selection of used and new equipment, great service, sharpening, everything you need for skating and hockey. Was looking for a good used pair of hockey skates, found exactly what I needed with the help of the owner, and bought them at a good price. Am on my second season with the skates, and am still delighted with them. If you want spacious aisles, fancy displays, trendy music, not your place. If you want great skates, fair prices, helpful and knowledgeable staff, this is your store.
Harrold Maupin
Google Reviews
I have wide feet and found that other shops in the area didn't really have what I was looking for. Mary got me and my girlfriend both set up with skates that fit perfectly and didn't break the bank. This shop is a hidden gem.
Sam Cai
Google Reviews
Mary is awesome. If you want something she is always going to do her best to find you what you need. Never over selling. And she knows everything about all the gear and stuff she sells. It's always a great time going there.
Andy Walker
Google Reviews
The woman who runs this shop needs to give herself a raise! Excellent little spot, a bit small and cozy, but seems to have a large selection. I can't speak on the quality of the hockey gear, as it's been a good decade since I played, but skate sharpening is quick & they do a great job, not to mentioned it's the cheapest I've found in Madison!
Ollie Schiefelbien
Google Reviews
Skate Sharpening
Skate sharpening is crucial for maintaining and enhancing performance on the ice. It improves grip, control, and glide, leading to more efficient skating, better maneuverability, and increased stability. Sharp blades also contribute to safety by reducing the risk of slips and falls, and they help extend the lifespan of the skates by preventing damage.
ONE TIME
SHARPENING
Walk in and get your skates sharpened one time, done by a profesional.
- Machine sharpening
- Short wait times
- Schedual ahead
- Profesional sharpening
$10
UNLIMETED MONTHLY SHARPENING PLAN
Pay per month and get your skates sharpened when ever needed.
- Unlimeted sharpening
- Never dull blades
- Online schedualing
- Profesional sharpening
$15
UNLIMETED YEARLY SHARPENING PLAN
Pay per year and get your skates sharpened when ever needed.
- Per calandar year
- No dull skates
- Ready for a year of hockey
- Fast service
$150
Get Our Service
Simply put, we do hockey equipment in a way no other hockey equipment retailer can. At Suter's Gold Medal Sports, our job is to create the environment in which kids and parents can see the product, learn about it and get fitted for it; all the while hanging out in a totally cool and nothing-but-hockey world. At Suter's Gold Medal Sports, our job is to offer you the best and easiest hockey experience online, the deepest selection at the cheapest prices and fast shipping–all while enjoying educating and helpful digital content to help you make all your important decisions online.
Our Team

Marry Suter
Store Owner
Michell Kellon
Store Manager
Rich Holland
Sales Manager and Goalie Expert
Jacks Mannon
Junior Sales AssistantContact Us
Address
605 N Sherman Ave, Madison, WI 53704Phone Number
